Landa, Rodolfo

(Rodolfo Echeverría Alvarez)

(?-2004)

   long-time supporting player (on-screen from the '30s through the '60s), most often in unsympathetic roles. Active in union and political work. Named head of the Banco Cinematográfico in 1970 when his brother, Luis Echeverría, became president of Mexico (although Rodolfo Echeverría, in an interview, said it was actually the outgoing president, Gustavo Díaz Ordaz, who offered him the post). During Echeverría's term, the Academia de Ciencias y Artes Cinematográficos was revived and the Ariel Awards resumed. Landa, who had been suffering from several debilitating illnesses, died in February 2004.